Deal And Kennedy Corporate Culture Pdf



Corporate cultures the rites and rituals of corporate life Oct 02, 2020 Posted By Frank G. Slaughter Ltd TEXT ID 25822f4c Online PDF Ebook Epub Library organization become behavior believe business environment cabal ceremony companys culture competition corporate cultures the rites and rituals of corporate.

What are Culture Types? Description

Terrence Deal and Allan Kennedy were among the first to write about corporate culture. In their 1982 book Corporate Cultures: The Rites and Rituals of Corporate Life, they define organizational culture as the way things get done around here.


  • By Terrence E Deal, Allan A Kennedy Corporate Cultures The Rites and Rituals of Corporate LifeBy Terrence E Deal Allan A Kennedy How to download or read online book: Corporate Cultures TheRites and Rituals of Corporate Life By Terrence E Deal Allan AKennedy? Click the button on this page, you will be directed to the freeregistration form.
  • Organisation culture by using typologies or classifications, which include the following: Deal and Kennedy (1982) identified four generic types of cultures to describe organisational culture, namely the tough-guy/macho culture, the work-hard/play-hard culture, the bet-your company culture and the process culture.
  • Organizational Culture1 By Kathryn A Baker The literature on organizational culture is as relevant to. Get the latest News news with exclusive stories and pictures from Rolling Stone. The New Deal was a series of programs, including, most notably, Social Security, that were enacted in the United States between 19, and a few that came later.

Deal and Kennedy argue corporate culture is based on an interlocking of six elements: history, values and beliefs, rituals and ceremonies, stories, heroic figures and the informal cultural network of storytellers, gossipers, whisperers, spies and priests. Their Culture Types model distinguishes four corporate culture types, based on two elements:

  • Feedback Speed: How quickly are feedback and rewards provided (through which the people are told they are doing a good or a bad job).
  • Degree of Risk: The level of risk taking (degree of uncertainty).

The combination of these two elements results in four types of corporate cultures:

  1. Tough-Guy Macho Culture (Fast feedback and reward, high risk):
    • Stress results from the high risk and the high potential decrease or increase of the reward.
    • Focus on now, individualism prevails over teamwork.
    • Typical examples: advertising, brokerage, sports.
  2. Work-Hard, Play-Hard Culture (Fast feedback and reward, low risk):
    • Stress results from quantity of work rather than uncertainty.
    • Focus on high-speed action, high levels of energy.
    • Typical examples: sales, restaurants, software companies.
  3. Process Culture (Slow feedback and reward, low risk):
    • Stress is generally low, but may come from internal politics and stupidity of the system.
    • Focus on details and process excellence.
    • Typical examples: bureaucracies, banks, insurance companies, public services.
  4. Bet-Your-Company Culture (Slow feedback and reward, high risk):
    • Stress results from high risk and delay before knowing if actions have paid off.
    • Focus on long-term, preparation and planning.
    • Typical examples: pharmaceutical companies, aircraft manufacturers, oil prospecting companies.

Book: Terrence E. Deal, Allan A. Kennedy - Corporate Cultures: The Rites and Rituals of Corporate Life (1982) -

Book: Terrence E. Deal, Allan A. Kennedy - The New Corporate Cultures (2000) -


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Deal And Kennedy Corporate Culture Pdf

Deal And Kennedy Corporate Culture Pdf Template

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